In an e-mail sent out on April 14, 1997, one woman proposed the
idea of creating a nonprofit organization for the promotion of breastfeeding.
Many people who received that first letter were excited about the
idea. Some of us were even excited enough to volunteer
to be on the founding board. On May 27th, seven of us had our first
board meeting via a conference call, and we've been meeting that
way ever since.
ProMoM Mission Statement:
"Promotion of Mother's Milk, Inc. (ProMoM) is a nonprofit organization
dedicated to increasing public awareness and public acceptance of
breastfeeding. Breast milk is the perfect infant food, providing
babies with ideal nutrition, immunity against disease, and optimal
digestion. Many mothers are unaware of these benefits and may choose
to formula feed because of embarrassment, fear of social ostracism
or perceived inconvenience. Our mission at ProMoM is to educate
the general public, the medical community, the media, and prospective
and new parents about all of the substantial benefits of breastfeeding."
ProMoM is a nationally-based organization that seeks to
mobilize members to educate the public, the media, the medical community
and prospective and new parents about the benefits of breastfeeding
and to promote the image of breastfeeding.
1. brings information regarding the benefits of breastfeeding
to the general public on an ongoing basis, rather than waiting for
expectant or nursing mothers to come to us.
2. is both pro-active and re-active. While we are interested
in educating the media and the public on an ongoing basis, we are
also able to quickly organize letter-writing campaigns in response
to news articles and broadcasts, television programs, improper treatment
of breastfeeding mothers, or other appropriate situations that are
brought to our attention.
3. relies on the World Wide Web for storage of information
regarding breastfeeding, serving as a clearinghouse for the many
resources already available on the Web and as a means of communication
4. is committed to working with other breastfeeding organizations
5. encourages mothers (including mothers who work outside
the home) to breastfeed exclusively for as long as possible, but
recognizes the validity of all breastfeeding relationships.
6. is not a think-tank, a governmental policy or lobbying
organization or a person-to-person breastfeeding support group.
ProMoM became incorporated as a non-profit 501(c)(3) organization
effective October 7, 1997. All contributions are tax deductible.