ProMoM Media Watch
Kellogg's Nutragrain

Letter Writing Opportunity - Kellogg's Nutragrain
Kellogg has a beautiful commercial for NutriGrain showing a mother nursing her infant while her older child snacks on a NutriGrain bar. The voiceover talks about natural ways to receive calcium. The following is a thank you letter that should be sent to the following (rather long!) list of individuals. It may seem like a lot of letters, but this is truly an exquisite commercial.

If you haven't seen it, they seem to be showing it during "Good Morning America."

Chairman of the Board and President
Kellogg Sales Company
One Kellogg Square
Battle Creek, MI 49016

Mike Shingler
Kellogg Co.
1 Kellogg Square
Battlecreek, MI 49016

Brand Manager, Nutri-Grain Bars
Kellogg
P.O. Box CAMB
Battle Creek, MI 49016

Arnold G. Langco, CEO
Kellogg
P.O. Box CAMB
Battle Creek, MI 49016

Please make sure to include your email or phone number in the last line of this letter.

Dear ----------:

Three cheers, Kellogg, for your beautiful new NutriGrain commercial showing a breastfeeding mother and child! It is odd that a society seemingly consumed with financial prosperity and safety is largely unwilling to make the investment in breastfeeding, despite its proven benefits to babies' health and cognitive development. As you are undoubtedly aware, the American Academy of Pediatrics has strongly recommended that women breastfeed their children for at least 12 months. This recommendation comes as a result of many studies that have demonstrated that breastfed children have lower risks of allergies, eczema, bacterial meningitis, and many other illnesses, as well as higher IQs. The list of benefits to both mother and child is extensive.

One of the goals of the United States' "Healthy People 2000" program is increasing to 50% the number of women who breastfeed their children until at least 5 to 6 months of age. Sadly, though, less than 60% of mothers are breastfeeding at the time of hospital discharge, and only about 20% are still breastfeeding their babies at 6 months. Because the media have an enormous impact on what we as a culture deem "socially acceptable," your commercial has tremendous potential for positive influence on the way Americans perceive breastfeeding.

Breastmilk is one of the best starts in life anyone can ever hope to provide a child, and nursing is one of the most natural acts in the world. Thank you for helping to spread this message so eloquently.

Sincerely,