This letter to Wegman's
is about a pamphlet they distribute called "Weaning:
A Turning Point for Mother and Child" that contains
some serious errors.
Success! After receiving numerous
letters from members of the ProMoM community, Wegman's decided
to no longer distribute this pamphlet. Below is our initial
letter and their final response.
Over the last few months many of you have shared your concern
with Wegmans Food Markets regarding the "Weaning - A
Turning Point for Mother & Child" brochure provided
by Welch's (www.welchs.com or 1-800-340-6870). We are pleased
to let you know that several weeks ago we pulled this brochure
from our Baby Care Club kits which offers promotional materials
to our customers who are eligible to subscribe.
We hope that in good faith, the link to our email address
will be removed from the promom.org Three Minute Activist
page at this time. Please let your members know that we appreciated
them sharing their thoughts
with us, as their feedback helped form this decision.
Wegmans Consumer Affairs
Dear Sir or Madam:
Because of the excellent reputation that Welch's and Wegman's
have among consumers, I am writing to let you know that the
pamphlet, "Weaning: A Turning Point for Mother and
Child" contains serious errors. This pamphlet, produced
by Welch's and distributed by Wegeman's, draws upon outdated
information by the American Academy of Pediatrics (AAP).
The copyright is dated 1991, and in the intervening ten years
since the recommendations you have excerpted were first adopted,
the AAP has changed its position on offering juice. It is
now recommended that there be no solids, juice or supplements
offered until the child is six months or older.
Additionally, though the topic is weaning, the pamphlet has
an inherent bias toward bottle feeding, as evidenced by its
numerous references to formula, both in the text and sample
menu plans. The AAP recommends breastfeeding for the first
year of life, and, if mutually desired by both mother and
child, beyond one year. In fact, the 1997 AAP policy states,
in part, "breastmilk is the only food required for
optimal nutrition in the first 6 months." Breastmilk,
in addition to being the best, most natural and readily available
infant food, provides many immunological benefits. If your
pamphlet wishes to discuss weaning, breastfeeding should
be at the core of it.
I applaud you for wanting to educate the public on this vitally
important topic, however, accurate information is the cornerstone
of informed decision-making. Additionally, with your reputation
in the community, consumers look to you for sound information
and base consumption patterns on your recommendations I am
sure it was not your intent to deliberately mislead anyone,
or to cause harm to young children. Therefore, it is my hope
you will research this issue and provide more accurate and
up-to-date information for consumers.