ProMoM Inc. - Promoting the awareness and acceptance of breastfeeding.

Cheers to Wal-Mart



April 25, 2020
Cheers to Wal-Mart

We would like to offer you the opportunity to congratulate WalMart for parterning with Lansinoh to offer breastfeeding supplies and nursing clothing. We realize that WalMart has not been particularly supportive of breastfeeding mothers in the past, which is why we feel it so important to recognize them for this step forward.

We have been contacted by many of you who are concerned with the Babywise materials by Gary Ezzo, and I want to assure you that we have asked WalMart,in our own letter, to refrain from selling the Babywise materials in or near the Lansinoh exhibit. We do not support censorship in any way, but do feel it is important not to include publications with erroneous breastfeeding information as part of a support area for nursing mothers.

Kelly Kilmer, Executive Director
Promotion of Mother's Milk, Inc

The Letter:

Together with the Board of Directors and Members of Promotion of Mother's Milk, Inc. (ProMoM), I wish to congratulate Wal-Mart on its decision to promote breastfeeding by carrying the Lansinoh Collection as well asnursing wear.

By providing affordable nursing wear as well as a known and high quality line of breastfeeding product such as Lansinoh, you have proven that corporate America listens to its shoppers and that change is not only possible, but attainable.

As I am sure you are aware, the American Academy of Pediatrics has strongly recommended that women breastfeed their children for at least 12 months, and thereafter as long as is mutually agreeable to mother and child. This recommendation comes as a result of many studies that have demonstrated that breastfed children have lower risks of diarrhea, lower respiratory infections, ear infections, allergies, eczema, bacterial meningitis, and many other illnesses, as well as higher IQs.

The list of benefits to both mother and child is extensive. Among other benefits, mothers who breastfeed lower their risk of breast and ovarian cancer by 25% if they nurse for 2 years in their lifetime. They also have an easier time returning to their pre-pregnancy weight. One of the goals of the United States' "Healthy People 2000" program is increasing to 50% the number of women who breastfeed their children until at least 5 to 6 months of age. Sadly, though, less than 70% of mothers are breastfeeding at the time of hospital discharge, and only about 25% are still breastfeeding their babies at 6 months.

We at ProMoM would like to welcome Wal-Mart to the list of companies that are taking an initiative in helping families choose to breastfeed.

You may be aware that the number of women choosing to breastfeed their children into toddlerhood is increasing. With that in mind, Wal-Mart is sure to have a great following among the women who will now discover breastfeeding-friendly products at Wal-Mart. Breastmilk is the best start in life - the perfect food for infants and babies. It provides life saving enhancing and protective ingredients that can never be replicated by any formula. Moreover the act of breastfeeding is one of the most natural and nurturing acts in the human experience.

Thank you for helping to spread this message and for providing mothers with the opportunity of finding quality nursing products in a convenient and friendly location.