April 25, 2020
Cheers to Wal-Mart
We would like to offer you the opportunity to congratulate
WalMart for parterning with Lansinoh to offer breastfeeding
supplies and nursing clothing. We realize that WalMart has
not been particularly supportive of breastfeeding mothers
in the past, which is why we feel it so important to recognize
them for this step forward.
We have been contacted by many of you who are concerned with
the Babywise materials by Gary Ezzo, and I want to assure
you that we have asked WalMart,in our own letter, to refrain
from selling the Babywise materials in or near the Lansinoh
exhibit. We do not support censorship in any way, but do
feel it is important not to include publications with erroneous
breastfeeding information as part of a support area for nursing
Kelly Kilmer, Executive Director
Promotion of Mother's Milk, Inc
Together with the Board of Directors and Members of Promotion
of Mother's Milk, Inc. (ProMoM), I wish to congratulate Wal-Mart
on its decision to promote breastfeeding by carrying the
Lansinoh Collection as well asnursing wear.
By providing affordable nursing wear as well as a known and
high quality line of breastfeeding product such as Lansinoh,
you have proven that corporate America listens to its shoppers
and that change is not only possible, but attainable.
As I am sure you are aware, the American Academy of Pediatrics
has strongly recommended that women breastfeed their children
for at least 12 months, and thereafter as long as is mutually
agreeable to mother and child. This recommendation comes
as a result of many studies that have demonstrated that breastfed
children have lower risks of diarrhea, lower respiratory
infections, ear infections, allergies, eczema, bacterial
meningitis, and many other illnesses, as well as higher IQs.
The list of benefits to both mother and child is extensive.
Among other benefits, mothers who breastfeed lower their
risk of breast and ovarian cancer by 25% if they nurse for
2 years in their lifetime. They also have an easier time
returning to their pre-pregnancy weight. One of the goals
of the United States' "Healthy People 2000"
program is increasing to 50% the number of women who breastfeed
their children until at least 5 to 6 months of age. Sadly,
though, less than 70% of mothers are breastfeeding at the
time of hospital discharge, and only about 25% are still
breastfeeding their babies at 6 months.
We at ProMoM would like to welcome Wal-Mart to the list of
companies that are taking an initiative in helping families
choose to breastfeed.
You may be aware that the number of women choosing to breastfeed
their children into toddlerhood is increasing. With that
in mind, Wal-Mart is sure to have a great following among
the women who will now discover breastfeeding-friendly products
at Wal-Mart. Breastmilk is the best start in life - the perfect
food for infants and babies. It provides life saving enhancing
and protective ingredients that can never be replicated by
any formula. Moreover the act of breastfeeding is one of
the most natural and nurturing acts in the human experience.
Thank you for helping to spread this message and for providing
mothers with the opportunity of finding quality nursing products
in a convenient and friendly location.