ProMoM Inc. - Promoting the awareness and acceptance of breastfeeding.

The 3 Minute Activist
Target Corporation: Please pull your ad featuring infant formula.


Target Corporation is currently running televisoin commercials that feature a baby seated in a room full of infant formula.

You can contact Target Corporation to request that they pull this ad as quickly as possible by doing the following:

Go to

Step 1 - Enter your contact information on the Target website.
Step 2 - Choose "Other" in the drop-down box for the subject of your email
Copy and Paste this letter or one you find more suitable...

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Target Corporation
1000 Nicollet Mall
Minneapolis MN, 55403

Attn: Bob Ulrich, Chairman and Chief Executive Officer, Target Corporation
Gregg Steinhafel, President, Target Stores
Michael Francis, Executive Vice President, Marketing

Dear Gentlemen,

I am writing regarding your recent Target Store ads which portray an infant sitting in a room surrounded by cans of baby formula. As you may or may not be aware, these advertisements violate the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes. The Code bans all promotion of bottle feeding and sets out requirements for labeling and information on infant feeding because promoting formula undermines breastfeeding.

Infant feeding choices have dramatic, life-long health impacts. Formula-fed babies are at increased risk of childhood cancer, asthma, ear and respiratory infections, allergies, diabetes and gastrointestinal infections. Formula fed babies also score lower on intelligence and vocabulary tests than their breastfed counterparts. As formula-fed babies grow into adults, they are at greater risk for cardiovascular disease and obesity. On a global scale, the decision to breastfeed is a matter of life or death. The World Health Organization estimates that 1.5 million children die every year because they are not breastfed.

Part of the reason that more babies are not breastfed is the lack of breastfeeding images in popular media, especially when compared to bottle-feeding images. Your portrayal of a baby surrounded by cans of baby formula sends a subtle message to your audience that formula feeding is the standard.

Target Corporation has consistently proven it's commitment to children through it's involvement in such worthwhile causes as St. Jude's Children's Research Hospital and the Elizabeth Glaser Pediatric AIDS Foundation, among others. Please continue to demonstrate your dedication to the health and well-being of all children by using your media power to support breastfeeding. I respectfully request that the aforementioned ad be pulled as quickly as possible.