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Target Corporation is currently running televisoin commercials that feature a baby seated in a room full of infant formula.
You can contact Target Corporation to request that they pull this ad as quickly as possible by doing the following:
Go to http://www.targetcorp.com/targetcorp_group/contactus/contact_general.jhtml
Step 1 - Enter your contact information on the Target website.
Step 2 - Choose "Other" in the drop-down box for the subject of your email
Copy and Paste this letter or one you find more suitable...
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Target Corporation
1000 Nicollet Mall
Minneapolis MN, 55403
Attn: Bob Ulrich, Chairman and Chief Executive Officer, Target Corporation
Gregg Steinhafel, President, Target Stores
Michael Francis, Executive Vice President, Marketing
Dear Gentlemen,
I am writing regarding your recent Target Store ads which portray an infant
sitting in a room surrounded by cans of baby formula. As you may or may not be
aware, these advertisements violate the WHO/UNICEF International Code of
Marketing of Breastmilk Substitutes. The Code bans all promotion of bottle
feeding and sets out requirements for labeling and information on infant
feeding because promoting formula undermines breastfeeding.
Infant feeding choices have dramatic, life-long health impacts. Formula-fed
babies are at increased risk of childhood cancer, asthma, ear and respiratory
infections, allergies, diabetes and gastrointestinal infections. Formula fed
babies also score lower on intelligence and vocabulary tests than their
breastfed counterparts. As formula-fed babies grow into adults, they are at
greater risk for cardiovascular disease and obesity. On a global scale, the
decision to breastfeed is a matter of life or death. The World Health
Organization estimates that 1.5 million children die every year because they
are not breastfed.
Part of the reason that more babies are not breastfed is the lack of
breastfeeding images in popular media, especially when compared to
bottle-feeding images. Your portrayal of a baby surrounded by cans of baby
formula sends a subtle message to your audience that formula feeding is the
standard.
Target Corporation has consistently proven it's commitment to children through
it's involvement in such worthwhile causes as St. Jude's Children's Research
Hospital and the Elizabeth Glaser Pediatric AIDS Foundation, among others.
Please continue to demonstrate your dedication to the health and well-being of
all children by using your media power to support breastfeeding. I
respectfully request that the aforementioned ad be pulled as quickly as
possible.
Sincerely,
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