ProMoM Inc. - Promoting the awareness and acceptance of breastfeeding.

The 3 Minute Activist
Elmo's World on Sesame Street (June 29, 2020)

 

On a recently aired episode of Sesame Street, during "Elmo's World," Elmo was thinking about babies. At least two real babies were shown bottle-feeding and one illustrated baby was bottle-feeding.

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On a recently aired episode of Sesame Street, during "Elmo's World," Elmo was thinking about babies. At least two real babies were shown bottle-feeding and one illustrated baby was bottle-feeding. The illustrated bottle-fed baby was then shown to grow up strong and healthy.

These images are totally inconsistent with Sesame Street's own campaign for healthy kids and healthy eating. Bottle-feeding is not an example of healthy eating and in fact, according to UNICEF, "If every baby were exclusively breastfed from birth for six months, an estimated 1.3 million additional lives would be saved and millions more enhanced every year."

Please be consistent with your own healthy eating campaign and at least remove the images of bottle-feeding from this "Elmo's World" segment. Ideally you would show images of nursing babies, as breastfeeding is the normal, natural way for human babies, and all other fuzzy species, to eat.

Bottle-feeding has also been shown in past episodes as the way to feed baby monsters and as the way for Trash Gordon to rescue himself from a giant baby. I would like to see Sesame Street exclude images of bottle-feeding across the board as part of its campaign for healthy eating and healthy kids.